Online Calculator

Margin Calculator

Margin is profit ÷ price; markup is profit ÷ cost. Mixing them up quietly destroys pricing strategy — this converts either direction.

Gross profit

$60.00

Profit margin
40%
Markup
66.67%
Price needed for 40% margin at this cost
$150.00

How the Margin Calculator works

The calculation follows the standard method used across the US — no shortcuts, no hidden assumptions. Here is exactly what happens behind the scenes:

Formula

margin = (rev−cost)/rev ; markup = (rev−cost)/cost

Frequently Asked Questions

30% margin is what markup?

42.86%. The divisor differs (price vs cost), so markup numbers always exceed margin numbers for profitable items.

Target margin pricing?

Price = cost ÷ (1 − target margin). Want 40% margin on $60 cost? Price at $100.